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Building something simple can be harder than complex

Last week we attended the agent20221 conference by Vayner Media. It was an interesting endorsement to our vision which we set for ourselves early last year: AdTech in its current shape and form is incomprehensible by the anyone who doesn’t belong to the industry and something needs to be done about it.

The conference was attended by over 1000 agents from real estate, insurance and mortgage industry. They have a daily need to market themselves as the competition is fierce and territories are saturated.

Our CEO, Tanuj Joshi addressed a panel for insurance agents. Below are a few questions which our CEO asked the audience and their answers. They will give you exactly the reason Eulerity was started.

Q: When you think about marketing, what are the first ways you think about getting your message out?

A: We post on social media including facebook and sometime now do instagram stories.

Q: If you wanted to get an ad on one of the top websites (e.g. CNN, WSJ etc.) what do you think would be your first step?

A: Umm, don’t know. May be pick up the phone and call CNN.

Q: Do you know what the term CPM means?

A: No.

Q: Do you know what creative means?

A: We have heard that term in Mad Men. It is something which is made by big companies to publish in newspapers and go on TV.

Q: Can you guesstimate how much money it takes per day to run a multi-channel digital ad campaign?

A: I’m not sure but minimum $25,000 a month.

For a complete list of this Q&A reach out to us at

In the end, the message was crystal clear. Current advertising products (outside of basic social media) are so complex and backwards, that it is not even funny.

To get an answer to this problem, check us out:

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