Tanuj JoshiThe Future as a ServiceThe future of business will be dominated by as-a-Service models. Eight years ago, erstwhile Netscape wunderkind Marc Andreesen argued, in…4 min read·Feb 2, 2021----
Tanuj JoshiChanges In The Attribution WFacebook and Google have announced significant changes to their respective attribution tools. Facebook’s changes are primarily affecting…3 min read·Oct 14, 2020----
Tanuj JoshiApple’s latest Ad Tracking SafeguardsAs one of the last remaining stalwarts of Silicon valley that still commands the majority of its revenue selling hardware, Apple is…3 min read·Sep 14, 2020----
Tanuj JoshiFinding customers for something newWhenever you launch a new product/service/idea, what’s the most important question that’s at the crux of it all;3 min read·Mar 4, 2020----
Tanuj JoshiNew Years Resolutions for Marketing LeadersAfter spending quality time this holiday season with family steeped in meals, gifts and traditions, many people will be prepared to make…3 min read·Dec 4, 2019----
Tanuj JoshiYour Team is your Biggest Strength (or Weakness)It doesn’t take a rocket scientist to figure out that behind every great marketing campaign, invariably, is a great team.3 min read·Nov 19, 2019----
Tanuj JoshiHow to Prioritize the Right Message to your Customers when Everything Is #1Knowing how to prioritize the right brand messaging to your customers affects the success of your company, the engagement of your clients…3 min read·Nov 7, 2019----
Tanuj JoshiMax Result, Min ResourcesWhen was the last time you thought, gee, I wish I had a few more resources at my disposal? When was the last time you stared at that…3 min read·Oct 24, 2019----
Tanuj JoshiPlease, please listen to your customer“Indifference towards your customer and the reality in which they live is the one and only cardinal sin in business.”3 min read·Sep 25, 2019----
Tanuj JoshiMaking clicks work for bricksNow when I tell you the internet has disrupted the way franchise bricks and mortars run their business and think about customer…3 min read·Sep 9, 2019----